Marketing

Effectively use AdWords to reach more customers online and grow your business.

Learn about building and maintaining an online PR strategy and weathering social media storms.

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

MiFID II is a package of EU legislation, which regulates firms who provide services to clients linked to financial instruments and the venues where those instruments are traded. This tutorial covers the main areas covered by the MiFID II regime, including market structure, market transparency, investor protection, and transaction reporting.

Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. And they must appreciate how they can use social media and wireless technologies to their strategic advantage. This course provides instruction on the benefits and potential risks associated with the use of social media and wireless technologies to promote a brand. It also explores how brand managers should approach branding across these platforms in order to improve brand visibility and ultimately brand success.

Distribution is all about managing the journey a product takes from producer to consumer, and how value travels back from the consumer to the producer. In this course, you'll learn about the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. You'll also learn about key distribution strategies and systems and how to select and manage distributors. Finally, you'll learn about online distribution opportunities and the benefits and ethical concerns associated with e-marketing.

Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor. We'll examine the entire consumer journey to understand where there may be purchase barriers, so we can remove them!

Over the past generation or so, emerging markets, most notably the BRIC economies of Brazil, Russia, India, and China, have grown rapidly – growth that is projected to continue in the years to come as these markets strengthen their global positions and drive the world economy. China is already the world’s largest exporter and in 2010 overtook Japan as the world’s second largest economy after the United States. Although astute investors can earn impressive returns on emerging market investments, this is not an area for the faint-hearted. Significant market volatility, frequent political crises, currency risk, and lack of regulatory oversight, are just some of the risks faced by investors in these markets. This tutorial outlines the development of emerging markets and how they differ from developed economies. The key emerging markets and the risks of investing in these markets are also discussed.

The "Ktrends in Education" is intended to provide our professionals with a timely and relevant trends deck on kdynamics, emerging themes and potential disruptors in the space.

The “Ktrends in Social Services” is intended to provide our professionals with a timely and relevant trends deck on kdynamics, emerging themes and potential disruptors in the space.

Commodities are raw or partly refined materials that are used to make the products that we use every day. Examples include oil, metals, and agricultural commodities. Some commodities, such as wheat and cotton, are essential to life, while others, such as gold and oil, support the quality of life.

The commodities market is huge, with billions of dollars being traded daily on the world's commodity exchanges. This tutorial takes a detailed look at all the primary commodity types and the exchanges where they are traded. It identifies the main participants in a commodities market and studies the trading patterns.

On completion of this tutorial, you will be able to: Define a precious metal and list the most common types and uses of precious metals Identify the different markets for precious metals and how they are traded Recognize the use of derivatives in the precious metals market.

This tutorial discusses the most popular precious metals and their use as both industrial goods and investment assets.

We learn about how they are traded and the different methods by which they can be traded. Finally, the tutorial takes a look at the derivative markets for precious metals and we see how futures/options are used.

This tutorial describes the basics of the main grains and oilseeds (namely corn, soybeans, and wheat) traded on global markets, as well as some popular hedging and trading applications for these commodities. As with most agricultural commodities, grains and oilseeds are characterized by strong supply and demand fundamentals. These fundamentals are examined in detail throughout this tutorial. Prerequisite Knowledge Commodities – Trading.

This tutorial describes the basics of cattle and lean hogs, the two main types of livestock traded on global commodity markets, as well as some popular hedging and trading applications for these commodities. As with most agricultural commodities, cattle and lean hogs are characterized by strong supply and demand fundamentals. These fundamentals are examined in detail throughout this tutorial.

On completion of this tutorial, you should be able to: Recognize the key features of gas production Identify the structure of the gas industry List the different consumers in the gas market Distinguish between physical and derivative trading Recognize some basic trading and hedging strategies Natural gas is the fastest growing primary energy source in the world and generates less pollution than either coal or oil.

We look at how gas has become particularly important in electricity generation where it has almost completely displaced oil as a primary energy source. The market for gas is more complex than the market for other commodities. We examine how producers cannot quickly arbitrage price differentials because of basis risk, and how demand varies according to localized factors such as the weather. Finally, the tutorial describes the key features of gas trading; price formation, trading instruments, locations, players, and risk management.

This tutorial takes a detailed look at the different types of non-ferrous metal and the exchanges where they are traded. It identifies the main participants in the non-ferrous metals market and explains the fundamentals of trading these metals, including exchange trading and OTC trading, as well as how to hedge existing underlying cash positions in the derivatives market. Prerequisite Knowledge Commodities – Trading.

This tutorial describes the basics of the soft commodities (namely cotton, sugar, orange juice, cocoa, and coffee) traded on global markets, as well as some popular hedging and trading applications for these commodities. As with most agricultural commodities, these commodities are characterized by strong supply and demand fundamentals. These fundamentals are examined in detail throughout this tutorial.

This tutorial explains a range of important futures pricing concepts, such as cost of carry, contango, and backwardation, many of which are particular to the commodities market. A variety of commodity trading and hedging strategies are also discussed in detail.

Knowledge's KTrends Decks provide background on a sector or subsector for professionals new to the area or looking for a timely update. The KTrends Decks contain a snapshot of the industry, trends shaping its direction, and a horizon watch for emerging issues. This deck provides an overview of the component supplier subsector.

Knowledge's KTrends Decks provide background on a sector or subsector for professionals new to the area or looking for a timely update. The KTrends Decks contain a snapshot of the industry, trends shaping its direction, and a horizon watch for emerging issues. This deck provides an overview of the off-road commercial vehicle subsector.

Knowledge's KTrends Decks provide background on a sector or subsector for professionals new to the area or looking for a timely update. The KTrends Decks contain a snapshot of the industry, trends shaping its direction, and a horizon watch for emerging issues. This deck provides an overview of the industrial products subsector.

This course is designed as an introduction to the world of digital and online advertising. It will cover all the different types of digital ad unit, advertising partners, process, buying and more.

This deck was used at New Manager / new Assistant Director Milestones events globally in the TMT breakout sessions, and focuses on trends and issues in the TMT market unit.

This deck was used at New Manager / new Assistant Director Milestones events globally in the TMT breakout sessions, and focuses on trends and issues in the TMT market unit.

Markets in Financial Instruments Directive (MiFID) II is a package of EU legislation, which regulates firms who provide services to clients linked to financial instruments and the venues where those instruments are traded. This tutorial covers the main areas covered by the MiFID II regime, including market structure, market transparency, investor protection, and transaction reporting

One of the key factors when building a theoretical framework required for making rational financial decisions and policies is an understanding of the concept of market efficiency. This concept is one of the most widely studied and contentious areas in the financial world today. This tutorial explains in detail the characteristics of an efficient market, describing the random walk theory and examining the different forms of the efficient market hypothesis and their various implications for analysts, management and investors. It also discusses the concept of adaptive market hypothesis and why it is becoming a popular alternative to EMH.

Market risk is the risk that the value of a position may rise/fall due to changes in the market prices or rates. This may take the form of gains/losses arising from traded or nontraded positions. There are many influences on market positions, but the key drivers are interest rates, equity prices, foreign exchange rates, and commodity prices. This tutorial addresses some key issues associated with market risk: What is it? Where does it come from? How can it be managed effectively? And how has its management and regulation been influenced by market events such as the financial crisis and various rogue trader incidents?

Many foreign exchange transactions settle on the spot date, but what happens if a market participant wants to exchange currency, say, in two months' time rather than in two days? The forward foreign exchange market, which accounts for almost two-thirds of the daily turnover in the entire FX market, provides a solution. A forward FX contract is simple a transaction agreed today that allows for the exchange of two currencies at a pre-specified settlement date in the future at a preset exchange rate. This tutorial describes these contracts, their relationship with the money markets, and the different forms they take. The tutorial also explores different settlement dates and how the market handles public holidays.

Sukuks is the Islamic financial market's equivalent of conventional bonds or notes. However, Sukuks is very different from conventional bonds, which are subject to interest or coupon payments, both prohibited under sharia. This tutorial looks at the origins of the Sukuk market and presents an overview of the current state of play in the market. Various types of Sukuk are introduced and the tutorial also looks at the current issues and challenges faced by the Sukuk industry.

For you and your team to be successful in providing great customer service, start by putting your customer first. To be successful in providing great customer service, you need to start by putting your customer first. What kind of service do they want, or better yet, what kind of service would you want? By developing a strategy that enables truly human customer interactions, you will pre-empt pain points before they occur and start to build customer loyalty.

A detailed plan to discovering competitors, products, suppliers in your industry to help grow your business. Topics include Gaining Industry Knowledge, Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, Substitute Products

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